Lexic Vivactis Group | AT4 Defense
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Category
Releases

 

AT4 Defense

 

Goals:

    • Support the launch of Leti AT4 Defense, the first solar protection developed specifically for atopic skin.

 

  • Differentiate from the competition(sun protection tested/approved for atopic skin).

 

  • Adapt messages for three different targets:
    • Specialist(Dermatologist and Allergist).
    • Pediatrician.
    • Pharmacist.